Jingle Jangle

by Beverly Butler and Members

Dear Cowbelles,

You have done some awesome promotion and telling your story so far this year, don’t give up, we can do it. Better yet each of you can contribute just a little bit more. One smile at a promotional function can make a difference.

Do you want to expand your knowledge of how and what you can do to promote beef just a little bit better? I challenge you to take the course, ‘Masters of Beef Advocacy’. It may take a little bit of time, but costs you nothing. Link on to Beef.org/MBA Program; I challenge each of you to complete this program.  This program can give you ideas on how to approach and explain the beef industry and its importance to everyday life. To tell you the importance of the Beef Advocacy Program, we have a New Mexico CowBelle who was the first to finish the program, she is so dedicated to the beef industry, not owning a cow, she promotes beef no matter where she goes, the super market, the doctor’s office, the train or on vacation, that is what I call a dedicated CowBelle.  I challenge you to keep up with her.

One person can make a difference. You can only talk to one person at a time unless you are speaking to a group. We need to be educated, take time to take the Beef Quality Assurance Program; this will give you lots of answers to questions that people ask that are not involved in our industry. We have to talk to urban people different than we do people in our business. We do not want to assume anything, explain, let them ask the questions, and then answer.

The contacts you make while promoting our product can be very influential in our business be pleasant, kind, understanding and above all first listen to what they have to say, before you start in, you might get a little education yourself. You want to be that good cow with a good disposition, not the cow that will get you on the fence. You be in control of the knowledge of beef.

You who are involved in social media keep up with what is going on in the world this is the future education of the public and the younger generation.

It’s tough, but no one said this world was going to be easy, negativism gets you nowhere. Be Proud, even if times are tough, Promote Beef. Remember our products are everywhere; a steer is not all steak. ‘Wow That Cow’ pamphlet provides a world of information, study this, know the information and carry this pamphlet with you, share it with others.

You have the power and knowledge to let people know about the value of our product.

You are the link that makes our organizations stronger.

– Sharon King, NMCB President



11-22- State Fair in Albuquerque

15-Deadline for Membership Award

18-Deadline for Five State Registration

27-30-National Beef Ambassador Contest-Bentonville, AR


1-NMCB Executive Meeting in Clayton

2-Five State Round-Up in Clayton

15-CowBelle of the Year Nominations Due to the State President

19-20 & 26-27- Pumpkin Patch in Albuquerque

The Chuckwagon CowBelles met in Tijeras on July 9, 2013 with 13 members and four guests present. Toni Barrow called the meeting to order at 10:30 a.m.  Toni mentioned that the Beef Check-off dollars are being closely handled since there may be many fewer next year. On First Street and Marble in Albuquerque there will be a “Beef Truck Throw-Down” on July 27. Dina Reitzel from the Beef Council would like volunteers to help.  This event is in conjunction with local micro-breweries that will also be giving demos. The Pumpkin Patch dates are October 19–20, and October 26–27. There was discussion about a donation program with ANCW. The proceeds will go to the Pat Nowlin Scholarship Fund. Toni then shared other announcements from the NMCB calendar. There was discussion about the brand napkins. NMCB’s Man-of-the-Year this year is Billy Armendaries.  The Five States meeting will be on October 2. Elaine then gave a talk about her voyages to Guatemala. Tourism and agriculture seem to be Guatemala’s largest economy. She said there was very little livestock visible. There were many chickens and goats – all very skinny. Toni shared some rules for being prepared for wildfires that she obtained from the newspaper.  The Horses for Heroes money collected today was $22. Meeting adjourned at 2:00 p.m. The next meeting will be at Mercedes Cravens’ on August 13, 2013. Guest speaker will be Caren Cowan. Respectfully submitted by Babbi Baker

Powderhorn CowBelle members met on July 9, 2013 at the home of Carolyn Bedford. Carolyn gave a program on making flower arrangements using native grasses and ordinary tools. Ellen Vaughan, Vice-president was in charge of the meeting due to the absence of local’s president. During the regular meeting reports were heard from the Mid-year meeting held in Albuquerque in June and the Old Fort Days barbecue. The Beef Council is sponsoring a Beef Truck throwdown on July 27 and needs some help. This is a chance for local members to help in the bigger picture of Beef promotion. When Barbara Jackson was elected president of ANCW she was given $25,000 worth of Z-tags and in turn she gave each group on the national level $300 worth. New Mexico CowBelles elected to auction ours off at the Annual meeting in December and give the proceeds to the Pat Nowlin Memorial Fund. Also, from the Mid-Year meeting, Shelly Hathorn introduced the Beef Ambassador Larisa Estrada for 2013. She will attend the National Beef Ambassador competition in Bentonville, Arkansas in September. The Junior Beef Ambassador is the niece of Sandy McKenna of Powderhorn. We are proud of her and think she will have the chance to do well in the future. She will also be able to attend the National competition in Bentonville, Arkansas. Kyra Grant a recipient of the Pat Nowlin Scholarship. We were sorry that the attendance was so low, because we all enjoyed the meeting, the visiting, the lunch and especially the program. Submitted by Dorothy Vaughan, Secretary

New Mexico CowBelles: Thank you to all who have submitted their news to “Jingle Jangle.” Please send minutes and/or newsletters to: Jingle Jangle, Janet Witte, 1860 Foxboro Ct., Las Cruces, NM  88007 or email: janetwitte@msn.com by the 14th of each month