by Steve Suther
Black Ink
Perceptions, Science and Business
The ancient Greeks used to debate what people know and HOW they know it. Deeply held convictions have wrestled with science-based knowledge ever since. And eventually, economics entered in, usually linked to science, if only the qualitative data on what people do with their perceptions.
You may know something because it is stated by a source you consider reliable, even infallible.… Read the rest